What is this course about? Lean innovation is defined as the reduction of waste in the discovery, creation, and delivery of new value to customers. Given that marketing, R&D, and leadership define innovation poorly, we are left with no real innovation at all, thus, leaving the company vulnerable to competition and other types of disruptive rivals. Innovation must be tied to the current product lifecycle, technology trends and strategic priorities of the company. Join this class to have a firm understanding of this triad for effective lean innovation. Key takeaways? ✅ 1h to 1h30min of ONLINE masterclass (using zoom webinar platform) ✅ Interactive Q&A discussions (limited slots for personalized quality talks) ✅ Unlimited access to the recorded sessions and lecture notes ✅ Certificate of completion (upon request*) ✅ A chance of a free ticket to an upcoming masterclass!