So you have your business strategy – your big picture, long-term view of where you want to go, what you’ll need to get there and how you’ll measure your success. Now comes your marketing strategy – the equally important partner to your business strategy but the one that tends to get less focus, put to the bottom of the pile or worse still, left out altogether. Your marketing strategy will be your road map, your guide to making sound business decisions and how you’ll achieve specific objectives and goals. It will give you your competitive edge and ultimately the key to growing your business. This practical 3 hour workshop is for businesses who would like support making this task more manageable, focussing on each of the key elements that make up a comprehensive marketing strategy. We will cover: Target audiences – the importance of defining and getting to know them Unique selling points and how to position them to your audiences Objectives/goals and how to make them measurable Messages and how to convey them in your marketing activities Establishing your marketing methods/activities
