IN THIS VIDEO: Hear what participants thought of the June 2019 LinkedIn Strategy workshop. IN THIS VIDEO: Discover what you’ll learn, and how the workshop can help you grow your business. Today more than ever, people are looking you up on LinkedIn. No matter what your industry or profession, you can’t afford NOT to have a strong LinkedIn profile and presence. But to work, it has to be used strategically. In this 1-day, hands-on LinkedIn training workshop you’ll learn how to: > Boost LEAD GENERATION and lead quality > OPTIMISE your profile to be found by your ideal audience > Grow BRAND AWARENESS and reach > Build AUTHORITY, personal brand and thought leadership > Design a simple but powerful long term CONTENT STRATEGY > Understand the practicalities of the ALGORITHM and how it applies to your LinkedIn presence PLUS: Lots of tips and tricks to accelerate EFFICIENCY and EFFECTIVENESS This LinkedIn training workshop is hands on and gives every participant personal attention – so seats are limited. Book yours today. Full Course Outline: Part 1: THE BASICS The power of social media in business LinkedIn: its role in your content marketing strategy Time-saving and little known features and tools Why your personal profile is the highest priority Part 2: CONTENT How to optimise your personal LinkedIn profile Knowing the right language to use Video and images – how to choose the right visual elements How to avoid common content mistakes Part 3: OPERATION How to build a strong LinkedIn network Creating engaging content that sparks your customer to act How to use content to be seen as your industry’s go-to expert Simple steps for more strategic and effective interaction and online ‘networking’ Part 4: STRATEGY Leveraging your LinkedIn insights and data Get noticed – simple tips to stand out with your ideal audience Strategies and tools for quick, easy planning and publishing How to use timing and scheduling to maximise your reach #contentmarketing #linkedin #socialmedia #workshop #training #melbourne #strategy #marketing #business #workshop #course #marketingstrategy #sociamediastrategy #mwords