ABOUT THE WORKSHOP Want to grow your customer base? Make it easy for people to find your website online through our easy to understand introductory workshop on SEO. Search engine optimisation, or SEO, is all about improving your site’s search results rankings. High Google rankings equal more clicks, and more clicks mean more business. The numbers are clear: consumers click on unpaid search results way more often than pay-per-click ads. So it’s no surprise that for most business owners, getting their site listed on the first page of results is priority one. Learning how to rank your website at the top of search engines, like Google, is more important than ever if you’re interested in driving targeted traffic to your website. Expensive websites and modern designs are nice to look at, but they won’t guarantee you visitors, clicks or sales. On the other hand, being found prominently on the search engines will. There is so much information on the internet about SEO; it is easy to get confused and overwhelmed. Some of it is outdated, inaccurate, or vague. Our introductory workshop helps you navigate the confusing terms and acronyms through an easy to understand presentation by an expert of 6 years in the field. By the end of the workshop, you will be able to distinguish between fact and myth. What You’ll Learn: • Intro to SEO & the benefits of SEO • How Search Engines Work & Rank Websites • The Top Ranking Factors • How to Find & Target Keywords • How to Optimise Your Content • On-Page Optimisation Best Practice • Link Building Strategies & Why Backlinks are Important • How to Setup Google My Business & Target local customers • SEO Tools You Need & How to Use Them • How to Know If Your SEO is Working • A step by step action plan on what to do next Who is this Workshop for? • Small business owners looking to grow their customer base • Business Owners who would like to drive more traffic to their website • Individuals looking to get a better understanding of SEO This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program. ABOUT THE PRESENTER Airon Rodrigues is an experienced search engine optimisation specialist with a demonstrated history of working in the digital marketing industry. Airon is the founder of Search Consulting, a full-service SEO company in Perth, WA and has worked with some of Perth’s leading companies as well as several small businesses and startups to drive website traffic, generate leads and improve conversion. An expert digital marketer & SEO trainer by day and a blogger by night, Airon is passionate about helping individuals and brands to transform their digital presence & grow online. With over 6 years’ experience in SEO, Airon has been featured on various news publications for his SEO knowledge such as Marketing Australia & the VC News Network. You can connect with Airon below: Email: online@aironrodrigues.com Website: Facebook: LinkedIn: #SEOworkshop #SEOtraining #LearnSEO #SEObasics #SEOintroduction